1. Market leader
As Europe’s leading horse feed manufacturer, we are a brand that is synonymous with high quality feeds and this has played a major role in us acquiring, and more importantly retaining, market share for both the leisure & professional sectors of the industry
2. Your passion is our passion
As horsey people, we are driven to produce feeds that offer the very best nutrition for your horses, and our own!
3. 24/7 help & advice
With a brand new comprehensive website and a dedicated Helpline team on the phone during office hours, help is always at hand, no matter what your feeding dilemma
4. Scientific research
We are committed to investing time and resources into important research projects. Whether they are carried out by our own nutritionists or in collaboration with some of Europe’s leading research universities, the information and insight we gain from these projects helps us to have a better understanding of how best to formulate feeds that most benefit your horse
5. Manufacturing prowess
Over the years we have made significant financial investment in both the mechanical and scientific sides of manufacturing to fully take advantage of all inputs and thus produce the most comprehensive and nutritionally sound range of animal feeds within our means. The entire plant is now run in accordance to strict ISO 9001:2000 and UFAS standards, which entails comprehensive quality control processes and continuous monitoring throughout, plus we are a DEFRA approved site and have AIC (Animal Industries Confederation) accreditation
6. Supporting your sport
Because your pastimes are important to us, we are committed to supporting as many events and disciplines as we possibly can. From local dog shows through to Championship events, the Dodson & Horrell and Chudleys names are never too far away
7. Family owned British business
As a family owned and run business, we pride ourselves on upholding the founding values that have stood us in such good stead as we’ve grown and developed over the years. We have a genuine interest in what we do, we listen to what our customers have to tell us and we are an honest, open book when it comes to our ingredients etc – that’s why so many of you trust us and are loyal to our brands
8. Going green
There’s no avoiding the impact of climate change and at Dodson & Horrell we are taking great strides towards reducing our carbon footprint. Last year we recycled 378 tonnes of material which saved 500 tonnes of carbon dioxide and in addition to our recycling, we run our machinery efficiently and selectively, we dispose of waste to avoid air and water course pollution, we only light our facilities as necessary and we are using e-communication more and more to send out information. Only recently we have become the first animal feed manufacturer to be awarded ISO 14001 accreditation, an internationally accepted environmental standard, which is a demonstrable proof of our efforts
9. Committed to Quality
As a company we are committed to every single aspect of quality – the suppliers we work with, the raw materials we use, the feeds we manufacture, the research projects we undertake, the associations and organisations we support… The list goes on and on but one thing you won’t find on it is compromise
10. Royal Warrant
We were proud to be granted a Royal Warrant of Appointment in 1985 and doubly delighted when the Chudleys brand was also granted a warrant in 2006, extending our status to that of both horse and dog feed manufacturers to HM Queen Elizabeth II