It’s been a long time coming but we are delighted to introduce a brand new range of horse feed packaging.
After months of behind the scenes work, we are pleased to unveil the stylish new look of our packaging. We will be launching the range at Burghley Horse Trials in September, where you will be able to come onto our stand (A54) and take a closer look at the bags for yourself. But before then we thought we’d give you a little taster of what to expect.
When the decision was made to change the packaging, it provided us with the ideal opportunity to make improvements in two key areas – the overall appearance of the bags and more importantly for you as a horse owner, the information we print on them.
For example, we know that what you read on the bag plays a significant role in helping you to decide whether the product is right or not for your horse, so we made improvement number 1:
1. Easy to understand bullet points on the front of the bag, focusing on the benefits of the product
We have also taken on board your feedback on the difficulty of working out how much to feed from the current graphs, hence improvement number 2:
2. Straight forward feeding guidelines based on X amount of feed/100kg of bodyweight and examples feature on the back of the bag to illustrate how the sums work
More of the reasons for changing the packaging and explanations of new features can be found in our information leaflet ‘New packaging – a guide to change’. Click here to Download PDF and discover more.